Background

Al-Taqwa Care is a leading provider of disability support services in Australia, committed to delivering high-quality care that empowers individuals to live independently.

 

Their services are designed to cater to the unique needs of NDIS participants, helping them achieve their goals with dignity and respect.

 

Al-Taqwa Care approached Ason Towers Disability Marketing with the need to create a professional, user-friendly website that not only reflects their values but also enhances their online presence.

 

Additionally, they required an NDIS business jingle that would resonate with their audience and strengthen their brand identity.

Objectives

• Website Development:
  • Design and develop a modern, accessible website that aligns with Al-Taqwa Care’s mission and values.
  • Improve the online visibility and search engine ranking of the website.
  • Ensure the website is user-friendly and accessible to all users, including those with disabilities.
• NDIS Business Jingle:
  • Create a memorable and engaging jingle that captures the essence of Al-Taqwa Care’s services.
  • Use the jingle as a branding tool to increase awareness and recognition of the Al-Taqwa Care brand.

Challenges

• Website Development:
  • Limited existing online presence with minimal SEO activity.
  • Need for a website that meets accessibility standards and is easy to navigate.
  • Requirement for a design that resonates with a diverse audience, including NDIS participants and their families.
• NDIS Business Jingle:
  • The challenge of creating a jingle that is both catchy and meaningful, while accurately representing the values of Al-Taqwa Care.
  • Ensuring the jingle appeals to a broad audience and can be easily integrated into various marketing channels.

Solution

• Website Development:
  • Design & Development: Created a visually appealing, responsive website that is accessible and easy to navigate. The design reflects the caring and professional nature of Al-Taqwa Care.
  • SEO Optimisation: Implemented a robust SEO strategy, including keyword research, on-page optimisation, and backlinking to improve search engine rankings.
  • Content Strategy: Developed engaging content that highlights Al-Taqwa Care’s services, values, and commitment to quality care. The content is tailored to resonate with the NDIS community.
  • Technical Enhancements: Addressed technical issues to improve website speed and performance, ensuring a smooth user experience across all devices.
• NDIS Business Jingle:
  • Creative Development: Composed a unique, uplifting jingle that encapsulates the spirit of Al-Taqwa Care. The jingle is designed to be memorable and evoke a sense of trust and reliability.
  • Production: Professionally recorded the jingle, ensuring high-quality sound and clarity. The jingle was produced in a way that it can be used across various media, including online platforms, radio, and events.
  • Integration: The jingle was successfully integrated into Al-Taqwa Care’s marketing strategy, including its website, social media, and promotional videos, enhancing brand recognition.

Results

• Website Development:
  • Significant improvement in website traffic and user engagement.
  • Higher search engine rankings for targeted keywords, leading to increased visibility.
  • Positive feedback from users regarding the website’s accessibility and ease of use.
• NDIS Business Jingle:
  • Increased brand awareness and recognition within the NDIS community.
  • Positive reception of the jingle, with many clients associating it with the trustworthiness and care provided by Al-Taqwa Care.
  • Effective use of the jingle in marketing campaigns, contributing to overall brand growth.

The partnership between Al-Taqwa Care and Ason Towers Disability Marketing resulted in a successful website launch and the creation of a powerful NDIS business jingle. These tools have not only enhanced Al-Taqwa Care’s online presence but also strengthened its brand identity within the NDIS sector.

Al-Taqwa Care now stands out as a trusted provider in the disability services industry, thanks to its engaging online platform and memorable jingle. We are proud to have contributed to their success and look forward to continuing our partnership.