Background

C4U Services is a dedicated provider of support coordination services under the National Disability Insurance Scheme (NDIS).

 

Their mission is to empower individuals with disabilities by providing tailored support and ensuring access to the necessary resources for a better quality of life.

 

As part of their commitment to excellence, C4U Services sought to improve their online presence to better connect with NDIS participants and other stakeholders.

 

The Ason Towers Disability Marketing team was tasked with creating a user-friendly, accessible website that would enhance C4U Services ‘ visibility, improve client engagement, and provide comprehensive information about their services.

Objectives

• Enhance User Experience: Create a website that is easy to navigate, ensuring accessibility for all users, including those with disabilities.
• Improve Online Visibility: Increase the website’s search engine ranking to attract more visitors, particularly those searching for NDIS-related services.
• Increase Engagement: Develop a platform that encourages interaction, whether through contact forms, informative blog posts, or service inquiries.

Challenges

• Complex Audience Needs: Addressing the diverse needs of NDIS participants, families, and caregivers required a thoughtful approach to content and design.
• Content Development: The existing content was limited, requiring the creation of additional resources to fully communicate the value and services offered by C4U Services.
• SEO and Keyword Integration: The website needed to be optimised for search engines to ensure it could compete effectively in the NDIS sector.
• Accessibility Standards: Ensuring that the website met WCAG (Web Content Accessibility Guidelines) standards was a top priority to make it accessible to all users.

Solution

• User-Centric Design: We designed a visually appealing, easy-to-navigate website that prioritised accessibility and user experience. The site structure was organised to ensure all users could easily find the information they needed.
• Content Strategy: We developed a comprehensive content strategy that included creating new service pages, informative blog posts, and client testimonials. This strategy was aimed at increasing engagement and providing valuable information to visitors.
• SEO Optimisation: Our team conducted in-depth keyword research specific to the NDIS sector. We integrated these keywords into the website content, meta descriptions, and headings to improve search engine visibility.
• Technical Enhancements: We addressed website speed issues and ensured the site was mobile-friendly. Additionally, we fixed technical issues related to crawlability and indexing, which are crucial for search engine ranking.
• Ongoing Support: We provided ongoing support with monthly analytics and reporting, enabling C4U Services to monitor their website’s performance and make data-driven decisions.

Results

• Increased Organic Traffic: C4U Services saw a significant increase in organic traffic due to the improved SEO and content strategy.
• Enhanced User Engagement: The user-friendly design and informative content led to higher engagement rates, with more visitors interacting with the site’s features.
• Improved Search Rankings: The website achieved better rankings for key NDIS-related search terms, making it easier for potential clients to find C4U Services online.
• Higher Conversion Rates: The combination of an improved user experience and targeted content resulted in an increase in inquiries and service sign-ups.

The collaboration between C4U Services and Ason Towers Disability Marketing led to the creation of a robust, accessible, and SEO-optimised website that effectively serves the needs of NDIS participants and their families. This project highlights our commitment to delivering high-quality digital solutions that make a meaningful impact on our clients’ operations and their ability to serve their communities.